Back the unnecessary.
If the problem doesn’t exist, there’s no competition.
Early stage. Very early thinking.
Investing
before
thinking.
We back bold ideas that solve everyday problems by creating entirely new ones.
Meet the portfolio ↗Conviction first. Questions eventually.
PORTFOLIO SPOTLIGHT / 001↗
AIR BEEF
A higher standard in beef. Literally.
Food & aerospace · Pre-seedUNREASONABLE CONVICTION✳QUESTIONABLE PRODUCT-MARKET FIT✳EXCEPTIONAL PITCH DECKS
01 / Our portfolio
Tomorrow’s companies.
Today’s bad ideas.
Big ambition. Dubious necessity.
Meet the founders making it happen.
16 companies / zero second thoughts
Food & aerospace
Air Beef
You've tried ground beef. Now try Air Beef.
Media
Just Shoot Me
Paparazzi for people nobody recognises.
Hospitality
Sleep On It
A hotel, mattress store and sleep clinic in one.
Marketplace
FootFinder
A matching service for people with one foot.
Community
Help Dave
Everyone donates. One Dave gets everything.
Food & home
Tepid Turkey
We defrost your turkey so you don't have to.
Consumer services
Sorry as a Service
Professional apologies for modern life.
Logistics
Porch Pirate Insurance
We steal your packages before anyone else can.
Transportation
Park & Pray
You park. We pray.
Consumer services
Fridge Friends
We eat your food before it goes bad.
Consumer services
bü ber
Breastfeeding on demand. For when you need it.
Events
MLMvsMLM
We bring all the MLMs together so they can sell to each other.
Animal wellness
Mammal Massage
Horses are on their feet all day. We get it.
Home organisation
LegOCD
Your Lego. Sorted by a ten-year-old with very strong opinions.
Personal presence
Tough Brets
A gang you can hire to look more imposing.
D/2LV / 016
↗Relationship tech
Divorce Simulator
Try losing half before you say “I do.”
02 / The Loading thesis
The future doesn’t have to make sense.
Most investors ask, “Does the world need this?” We prefer, “Has someone made a logo yet?”
Move fast. Think later.
Due diligence is just doubt with a spreadsheet.
Make it look investable.
A beautiful deck can take you surprisingly far.
The next big why?
Bad ideas.
Good inbox material.
Join the list for new companies and questionable insights.